Crypto exchange platforms Crypto.com and FTX will run advertising commercials during Super Basin LVI on Feb. 13. Both exchanges take been working tirelessly to establish their brands and penetrate the United States market.

Super Bowl advertisements are known to be very costly, with rates going above $five meg for only 30 seconds. Some sponsors are even willing to pay up to a record high of $6.v million for the same air time.

Recently, Crypto.com also appear a partnership with Angel Urban center Football Society, a soccer team that'south expected to play in 2022. Bated from this, the exchange'southward efforts include securing naming rights for the Staples Center in Los Angeles. The exchange purchased naming rights for $700 meg over 20 years. With this, the Staples Heart volition be renamed to the Crypto.com Arena this December.

In an official annunciation, Crypto.com co-founder and CEO Kris Marszalek said that the company is using its platform "in new and creative means and then that cryptocurrency can power the future of earth-class sports, entertainment, and technology."

Meanwhile, FTX also dedicates a large sum of its advertising budget to bolstering make recognition in the United States. In Oct, the commutation confirmed that it would be running an advertizement in the upcoming Super Basin. The exchange likewise got Tom Brady and Gisele Bündchen to star in a $20-1000000 ad entrada.

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Earlier this twelvemonth, FTX also secured naming rights for a U.S. stadium. The exchange reportedly paid $135 million for a 19-year contract to rename the Miami Heat's habitation arena into the FTX Arena.

Back in 2022, blockchain penetrated the Super Bowl through nonfungible tokens (NFT). Nonprofit trade group Avocados from Mexico inserted NFTs in its advertising campaign. With this, users can collect digital avocados and are able to win blockchain-based rewards.

According to Ivonne Kinser, head of digital marketing at Avocados From United mexican states, the results were overwhelmingly positive. Kinser said they delivered "3.ii billion social impressions" through the ad campaign.